The GreenGurus is a Berlin start up, delivering fresh, healthy and seasonal salads and snacks right to your doorstep. The branding was designed to keep things as simple and light as the food itself. It included easily recognizable icons for food preferences, as well as allergens. Colour coding for the menu items and serif headlines compliment the technical, stylized elements for necessary elegance and warmth.
The packaging proved to be challenging, as the menu changes every week (based on what fruit or vegetables are in season), while environmental aspects and usability were also taken into account.
Recyclable containers, paired with bespoke colour-coded bands to make the content easily recognizable to both customers and drivers, proved to be the perfect solution.
The promotional flyers with cute stickers of cheeky fruits and vegetables quickly became a cult favourite among GreenGuru employees and customers alike.
The GreenGuru Drivers were outfitted in motorbike-gang-style jeans jackets, with patches they could arrange and style individually, for the necessary street credibility.